The Black Book Race Forum is delighted to announce that Chris Aylett, the chief executive of the Motorsport Industry Association (MIA) will be speaking at the inaugural Black Book Race Forum.
The event will be held on 3rd of July 2014 at the Artillery Garden, right at the heart of the historic City of London.
Aylett heads the world’s leading trade association for the motorsport, performance engineering, services and tuning sector, representing the specialised needs of the UKmotorsport industry.
He will offer his state-of-the-nation assessment of Britain’s motorsport industry, on the eve of British Grand Prix weekend, and examine what the future holds.
Nick Meacham, Managing Director of SportsPro Media, the company behind theBlack Book, said: “It’s great to have Chris, one of the most experienced and influential voices in UK motorsport, on-board for our first event. He will no doubt offer a unique insight into the industry – as it is today and as it will be in the future.”
The Race Forum is also delighted to confirm that the Sauber F1 Team will be anOfficial Partner of the one-day event, which forms part of London Race Week.
Heike Grünwald, the manager of sponsorships and acquisitions at the Swiss Formula One outfit, will give her take on the sponsorship market and the commercial opportunities and challenges the sport faces in 2014.
Meacham said: “We’re delighted to partner with Sauber and that Heike will be joining us. Formula One’s sponsorship market is constantly evolving, and it will be fantastic to have a perspective from the frontline.”
About the Black Book Race Forum:
Leading figures from across the global motorsport industry will come together at the Artillery Garden in the heart of the City of London on 3rd July 2014 for the inaugural Black Book Race Forum. The Race Forum is brought to you by Race Week, London’s entertainment epicentre during the British Grand Prix, in partnership with SportsPro Media – producers of leading international sports industry publication SportsPro magazine and essential Formula One business companion the Black Book. Key movers from the world of Formula One will discuss a range of major issues currently facing the sport, including future governance, sponsorship, the changing media landscape, the influence of the teams, and examine what Formula One can learn from the wider sporting world.
About the Black Book:
The Black Book is in its ninth year of publication in 2014 and is firmly established as the business community’s companion to the Formula One industry. The Black Book’s strategy is to review from a business perspective the previous season and preview the new season. All the numbers and statistics needed to make any business decision about the sport are included in the publication, and all the numbers are contemporary, independently researched, and review the previous season and forecast the coming season in what is the most detailed analysis around. The Black Book is distributed annually through exclusive industry channels, including paid subscriptions, race teams and sponsors, as well as distribution at a select group of VIP hospitality events and parties across the Formula One calendar.